damn hippies
In case you haven't seen it, there's an ad for one of Coca Cola's new products, Coke Zero, which I believe is intended as their option for a no-calorie/carb/fat/salt/sugar/flavor/desire/dreams soda. This is all well and good; I love options for those who want them. But the ad is so insulting, so grating, and so downright annoying that it makes people like myself and much younger seem like the parents we never wanted to become. It makes us sneer and snicker with derisive glee, and it makes us utter words that just sound too old and cantankerous. It makes you cry out "damn hippies!"
The commercial is a group of young twenty-somethings on an urban rooftop while one guy strums his guitar, and they all sing about wanting the world to "chill", and make peace and harmony. It's a play on the song from the sixties that at that time actually meant something, and felt right. But today, despite similarities in existing political and global issues, it just sounds all wrong. It makes you want to grab one of these little pups by the shoulders and shake them until the I-pods and granola fall from their pockets. And you just know this isn't one of those Truth scenarios where the youngsters actually exist and made their commercial. No, some central casting nimrod set out to find a group of young kids, then dress them to get just the right touch of lazy/educated/unemployed/empowered/self-righteousness, then provide them the song, carefully written so as to balance a peaceful co-existence between pseudo-flower-power sensibilities and the iron fist of American capitalism. And there you are.
Hippies. I can imagine one of them in line for their next audition, talking with some of their fellows, saying, "Yeah, I was the blonde in the hemp skirt in the Coke Zero ad. Yeah, they dubbed us over; there were birds and car horns, all sorts of noise that they couldn't filter out. Yeah, I really hate what's going on in the world. Wow, I almost got this part as an extra in House of Wax, but a friend of mine knows the assistant director and he told me that Paris Hilton was threatened by my looks. But, hey, I did something really important instead..."
Yeah, Osama bin Laden and Kim Jong-il, druglords and racists, mean people everywhere, let's all just chill. Let's all make the world a better place...
...
Wow, Coca Cola Company of America...I think I feel it. Bravo, you sugar-water saints. And here I thought it was just a sorry, sanctimonious attempt at making more money.
I am knee-deep in the shame of the thirsty.
the czech's in the mail
The commercial is a group of young twenty-somethings on an urban rooftop while one guy strums his guitar, and they all sing about wanting the world to "chill", and make peace and harmony. It's a play on the song from the sixties that at that time actually meant something, and felt right. But today, despite similarities in existing political and global issues, it just sounds all wrong. It makes you want to grab one of these little pups by the shoulders and shake them until the I-pods and granola fall from their pockets. And you just know this isn't one of those Truth scenarios where the youngsters actually exist and made their commercial. No, some central casting nimrod set out to find a group of young kids, then dress them to get just the right touch of lazy/educated/unemployed/empowered/self-righteousness, then provide them the song, carefully written so as to balance a peaceful co-existence between pseudo-flower-power sensibilities and the iron fist of American capitalism. And there you are.
Hippies. I can imagine one of them in line for their next audition, talking with some of their fellows, saying, "Yeah, I was the blonde in the hemp skirt in the Coke Zero ad. Yeah, they dubbed us over; there were birds and car horns, all sorts of noise that they couldn't filter out. Yeah, I really hate what's going on in the world. Wow, I almost got this part as an extra in House of Wax, but a friend of mine knows the assistant director and he told me that Paris Hilton was threatened by my looks. But, hey, I did something really important instead..."
Yeah, Osama bin Laden and Kim Jong-il, druglords and racists, mean people everywhere, let's all just chill. Let's all make the world a better place...
...
Wow, Coca Cola Company of America...I think I feel it. Bravo, you sugar-water saints. And here I thought it was just a sorry, sanctimonious attempt at making more money.
I am knee-deep in the shame of the thirsty.
the czech's in the mail
posted by scn at 9:05 PM
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